The Bar Has Been Raised
Google has officially introduced stricter requirements for bulk senders. If you send more than 5,000 emails a day to Gmail accounts, you must adhere to these new rules or face immediate throttling.
Key Requirements
First and foremost, authentication is no longer optional. You must have SPF, DKIM, and DMARC correctly configured.
Secondly, your spam complaint rate must stay below 0.1%. A single spike above 0.3% can result in long-term reputation damage.
At Qwik Mailer, we handle these complexities for you. Our built-in reputation monitoring alerts you before you cross the critical thresholds.